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GENTLE MONSTER X SONG OF STYLE

February 9, 2017 - 100 Comments

Aimee of Song of Style collaborates with Gentle Monster to create the 101 sunnies

It’s finally here!!! After almost a year and a half of perfecting the designs, I’m SO excited to announce that my collab with Gentle Monster is live, and I couldn’t be happier with how it turned out.

I first found out about Gentle Monster during fashion week in September of 2015 when a photographer gave Dani and I each a pair. We loved them so much that we wore them throughout the week and continued being obsessed with them when we got back to LA.
Aimee of Song of Style collaborates with Gentle Monster to create the 101 sunniesAimee of Song of Style collaborates with Gentle Monster to create the 101 sunnies

Aimee of Song of Style, and sister Dani Song, wear Gentle Monster sunglassesDani and I during Fashion Week, September 2015!

Aimee of Song of Style collaborates with Gentle Monster to create the 101 sunniesAimee of Song of Style collaborates with Gentle Monster to create the 101 sunniesWhen I visited Seoul in April 2016, I actually got to visit the Gentle Monster store and meet with the founders. And that’s when we decided to collaborate on a line of Song of Style x Gentle Monster sunglasses. We spent a lot of time making sure we came up with the perfect frame shape that would flatter all faces. Diversity is super important to me so I needed my sunglasses to make everyone look equally beautiful! Working with them was literally a dream come true! Ever since I started wearing Gentle Monster’s sunglasses, they’ve been the number one brand that I wanted to work with. I even turned down a lot of other sunglass collaboration opportunities because I didn’t want to miss my chance to work with them!

Aimee of Song of Style collaborates with Gentle Monster to create the 101 sunniesAimee of Song of Style collaborates with Gentle Monster to create the 101 sunnies Aimee of Song of Style collaborates with Gentle Monster to create the 101 sunniesThe design of these sunglasses was inspired by life in Los Angeles. Having grown up here, I love that golden LA light. Even though being stuck on the freeway can get annoying, those sunsets spent on the 101 are pretty magical. You can see the light reflecting off the mirrors and the shining cars all around you.
Aimee of Song of Style collaborates with Gentle Monster to create the 101 sunnies Aimee of Song of Style collaborates with Gentle Monster to create the 101 sunniesAimee of Song of Style collaborates with Gentle Monster to create the 101 sunniesI wanted to capture that feeling in my design. Whatever color you choose, each pair of sunglasses from my collab has a perfectly glossy lens that looks incredible in the light, so wherever you are you can take a piece of that golden LA sun with you. Try rose gold (my personal favorite), silver, or blue for a pop of color, or black for a sleek and classic vibe. Or…you could just get one of each!
Aimee of Song of Style collaborates with Gentle Monster to create the 101 sunnies

Aimee of Song of Style collaborates with Gentle Monster to create the 101 sunniesShop the collab here starting at 5pm PST!

 

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