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Fashion Week First-Timers Guide

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New York Fashion Week is just a few days away, so I’ve put together a guide to make sure your experience is as amazing as possible. If you aren’t headed to Fashion Week this season, don’t worry — I’m including ways for everyone to follow along!

If you can’t attend this year’s fashion week, stay updated with live streams here, and find photos from each show here. With tons of changes in creative direction this season, I’m especially excited to see new concepts from Calvin Klein, Oscar de la Renta, and Diane von Furstenberg!When you land, you want to be able to hit the ground running. Check into your hotel (my favorite places to stay are 11 Howard, The Ludlow, and NoMo SoHo), then organize your luggage to make getting ready easier. Spend some time planning out your day so you can make sure you get everything on your to-do list done! I try on my outfits before I even pack them so I know I’m not over-packing. Not only do you have to bring enough clothes to last you through the week, in the winter your clothes are bulkier and take up a lot of space. Since hotel closets are so small, one of my tips is to pack a clothing rack with you. I got one for like $40 on amazon that breaks down and is pretty portable so I can put it in my suitcase and set it up when I get there.  With less sleep and freezing temperatures, it’s important to take care of your skin so you can start each day with a fresh face. Before you go to bed, wash away all makeup and other impurities with the Laura Mercier Cleansing Oil or the Skin Inc. Cleansing Foam followed by a hydrating moisturizer to prevent dryness. I also try to do a sheet mask every night or every other night (try this avocado mask, or a hypoallergenic option!). I’m actually obsessed with snail masks! There’s also a great one by SK-II that’s super hydrating, but kind of expensive for a face mask. Then I continue with my normal beauty routine. The MOST essential part for me is to use an oil before I put on my makeup. Especially in the winter months when it’s so dry. You already know my favorite one is the Nourishing Rose Oil from Laura Mercier, but if you’re not into rose, I also love one from Grown AlchemistOf course, watching shows and presentations is a big part of Fashion Week, but street style is also huge part of what makes it so memorable. I’m always so inspired by what other people wear, and it’s also a great way to spot new trends, and give me the opportunity to support my favorite designers.. Keep up with my favorite street style photographers for major outfit inspo — Le 21eme, Tommy Ton, Shooting the Style, Street Peeper, and New York Times Fashion.In New York, it’s pretty common for shows to start 15-20 minutes late. It probably has a lot to do with the street style above. Although, one time I was at a show and it started 40 minutes late because a model fainted! Since it started so late I ended up missing the next one I was supposed to go to. That being said, you should still aim to be on time. I actually missed my first ever Chanel couture show because it began right on time and I couldn’t find the entrance! This leads me to my next point, which is fashion show etiquette. Showing up on time is number 1 of course, but there are a few more things you should keep in mind. Of course you want to take photos while you’re there, but so does everybody else. Make sure you aren’t sticking your arm out too far to get the shot. You could be blocking somebody else and I’m sure you wouldn’t like if someone did that to you. Also relating to photos, at the end of the runway is the photographers’ “pit.” This is where all the photographers from different publications stay so they can get great photos of the clothes from straight on. Most of the time, they will ask you to uncross your legs if you’re sitting in the front row. It’s because they don’t want your legs in the shot! Make sure you listen because they’ll keep yelling at you. Speaking of the front row–the seats are assigned. Sometimes you’ll get lucky and they’ll need people to fill in the front row, but please don’t try to fight someone for their seat. My first ever fashion show was Betsy Johnson in 2010 and I sat in the 6th row. I still had the most amazing time and I felt so lucky to even be there!
When you have some down time in-between shows, go explore and find inspiration (or find the perfect avocado toast)! For the perfect meal, go to Aunt Jakes for the BEST avocado toast with fried artichokes, Cafe Habana for some bomb Cuban-Mexican food, and Cafe Henrie for the ultimate Instgrammable vibes. Then check out spots like the Brooklyn Bridge, Top of the Rock, and High Line. I talked more about where to get great food in my last guide! Your off time is really important because it will allow you to de-stress, which makes the whole time more enjoyable. Don’t take this for granted! Unplug and unwind for a bit. Unbutton your pants if you have to.

Tips from Nicholas:

Hi guys! This is Nicholas. You may know me from Aimee’s recent YouTube video, or @cholpak on Instagram. Part of my job here at Song of Style is traveling to fashion week with Aimee to capture content and make sure everything runs as smooooooth as possible. My first fashion week was a total whirlwind. I think it went really well, but I’ll admit (Aimee don’t read this) I was pretty much winging it. I didn’t really have any experience to go off of! Now after a few seasons I know the ropes, and Aimee and I thought it would be a good idea if I gave you some tips in case you’re going to fashion week for the first time with someone else, or that’s what you hope to do one day.

First, CHARGE THE CAMERAS. And have extra batteries. You’re going to be using the camera all day and the battery will die quickly. Especially for me since I do a lot of videoing as well. Bring an external charger for your phone. Boost Case makes a great one that attaches to your phone so it’s not even something extra to carry.
Second, know the schedule. Getting to the shows on time is really important and you need to know how long it’s going to take to get from one venue to the next. A lot of times for Aimee a designer is dressing her specifically for the show and counting on her attendance so it’s pretty rude to miss it. Don’t let that be on you! That’s not smooth.
My third tip would be get as much sleep as possible in the week leading up to fashion week. It’s a lot of early mornings and late nights and it’s important to be as well rested as possible. One of the most fun parts of fashion week is the parties, but you have to know what time to go back and get some sleep for the next day. Aimee always tells me to have fun but I’m like “girl! I got stuff to do!!”

Okayyyyyy Nicholas, bye. Back to me you guys! I hope you liked this guide and if you’re going to fashion week I hope it helps you out! If you have any questions regarding fashion week, make sure to leave them in the comments below and I’ll answer them in my next post!

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  1. Hi Aimee

    So I’m just starting with blogging and will upload my website in a few days. I have so many questions about blogging and especially fashionweek! How do I get into fashion shows?

    Love your blog! You go girl!

    Much love from switzerland :)

  2. I really love these tips because it shows that you’ve come such a long way. Keep on slaying!

  3. Wow, this post was amazing! So cool to hear about everything that goes on behind-the-scenes as a fashion show attendee. I love that after all these years you still approach all the glamour with such a down-to-earth attitude.

    Sincerely,

    Camille, a Nashville-based blogger
    http://www.serialoutfitrepeater.com

  4. Aisha Fathima says on February 20, 2017

    I am an amateur fashion and beauty blogger with big dreams. One of it is to attend fashion week and to collaborate with high fashion designers. What would be your advice for me to turn that dream into reality?

  5. Love your tips Aimee, I tried to be as organized as possible this round and life just seems to throw all the curveballs. But hey, it was so fun and I loved every minute of it. Love that you pack a rolling rack, I may need to do the same next time.

    xx
    Lauren
    http://www.shoesandsashimi.com

  6. Hi Aimee,
    I’ll go to London Fashion Week next week. I’m so excited, can’t sleep!This guide will help me a lot! I hope that I can catch you for a cup of cappuccino or just for a picture. You inspired me to start a blog. I whish that you will read this comment and let me know, what do you think of my blog. Anyway, have you been thinking of doing some blog review, when we (your followers) send you our sites and you write us your opinion, like what do we should change, or are we going to the right direction, etc.?
    Lot of love from Hungary ♥ https://balazszsalekblog.wordpress.com/

  7. I’ve followed you for a few years now (especially on IG), but hardly ever comment. This was such a fun post to see the behind the scenes of what NYFW is like, Aimee! I usually watch livestream from my office here in Dallas, but I feel like as if I’m there with this post. Love this content you just shared because it gives me a glimpse of when a blogger truly looks at their blog as a business, not just a hobby! xo

  8. Loved this post!!
    It’s so cool to have a behind-the-scene sneak peak of how you do fashion Week!
    Have fun in NYC :)

    xx Al

    – Al Draws –

  9. Thanks for this post! I have a couple of questions! I’ve been trying to find where to see the price for different shows and I can’t find anything online that shows tickets price and availability! How do you do that?

  10. Love this post! February in NY can be the worst, but well worth braving for NYFW. And these looks are seriously inspirational & tips great for traveling in general!

  11. Thank you so much for writing this post. I found it really helpful and comforting to hear your perspective, advice, and experience while I’m stressed out packing and prepping for it now :) I’d love to hear in another post how you pack for NYFW without overpacking but making sure you have enough. Thank you again for this, and congratulations again for opening and closing the Rebecca Minkoff show! You are such an inspiration and you more than deserve every bit of success you have. xx, Erin – http://www.stylebythepeople.com

  12. This seriously was a very needed post for me! Thank you so much Aimee seriously! I can’t wait for this NYFW. As for street style, do you recommend sticking around there or are there specific places to go? Anybody else over here is going who wants to meet up?
    xx Isabella from @angulo28blog.
    http://angulo28blog.com/

  13. Do you have any suggestions on what to wear when you aren’t dressed by a designer for a show? Also, how did you know what shows to watch during your first time at Fashion Week?

    Love how you let, Nicholas chime in. Hahahaha, I had a great laugh. You guys are hilarious.

    http://www.beez-hive.com

  14. Definitely loving this guide so much! I’ve actually ben scouring the internet for some tips on attending Fashion Week for the first time, since it’ll be my first time next week! :D I’m so excited and happy, but I was also a bit nervous and didn’t really know what to expect, but this guide is definitely very helpful! Thank you so much for sharing! Haha and really loving Nicholas’s little tips too! <3 Super helpful and a fun read as well!

    XO, Elizabeth
    http://clothestoyouuu.com/

  15. Beautiful 70s vibe dress :) Hahah your so pro you only need 10-15 minutes !
    I can’t wait for me and my blogger friend to get to that stage.
    I totally understand about the Instagram. I’m currently working on mine too http://www.lvnew.online/

  16. This is such a beautiful post! I can’t imagine me being invited to any fashion weeks anytime soon but I still really enjoyed this post. Love your blog!

    Nicky Zeeb xx

  17. I won’t be attending fashion week so I’m especially excited and glad that you will be including pictures and videos in your post! Also, I really like your outfit in the first picture on the top left of this post!

    -Javon

    http://www.diamonddoorknob.com

  18. Such a pretty guide. Fashion Week sound so amazing. A couple of years ago I had the chance to see two shows in Paris…it was such a great experience…I hope it will happen again :)

  19. It sounds like a lot of running around but a more rewarding week in the end! I honestly can’t wait to see what you wear! I am hoping to see some thrifted Levi’s in the mix of the streets because I really don’t think I can part with mine just yet…

    RJ
    http://www.rileejefferson.com

  20. amazing post! great guide! since i’m a fashion student in Milano now I can use these tips for the Milan Fashion Week!

    Have a good time in New York! I’m so excited to see the collections!

    xx Nicole – http://www.nicolemai.com

  21. This is amazing. As someone who has never gone to fashion week I am definitely living vicariously through you. If only haha