Do Epic Chic

Graphic tees have been a long favorite of mine and I’m excited to announce a lil’ collaboration I did with Canadian etailer, eLUXE. I designed two graphic tees/sweatshirts, one of them being this tee, “Do Epic Chic” which launches next week!

I’ll be going to Toronto, Canada to celebrate the launch! Hope you can join on Wednesday, December 4th at 355 Adelaide Street West (ground floor) in Toronto, Ontario!song-of-style-do-epic-chicsong-of-style-pink-coatsong-of-style-do-epic-chic-2
Photos by Dani Song


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  2. so chic!! I love your coat!

  3. Love the font and the message! White tees like these are so univeral.

  4. such a pretty look!! I’m crazy about this light denim and pink combo :)

    have an amazing weekend dear :)

    xo tiphaine

  5. Can’t wait to see your design fully launched! And I love that beautiful pastel pink coat~



  6. Eva

    Perfect jeans and love the combination with the blazer! xx

  7. Nico

    What perfect look, I love those jeans!

    New post on lowbudget-lowcost Fashion Blog

  8. Filippo Bologni

    wow! this outfit is amazing

  9. Love your coat! Great powdery colour and texture :)

  10. Absolutely love this outfit! The boyfriend jeans looks great with the pink coat!

    x Jony

  11. That shirt is just awesome and I LOVE the coat!!

  12. Gorgeous outfit!

    xoxo from Dubai

    Jul du monde des petites

  13. Hahaha! That shirt is awesome–epic pun!


  14. The tee is so cool….will look in buying for myself!

  15. Love absolutely this outfit!!! The coat is adorable and this jeans…. I’m in love!


  16. Love thiss outfit! The coat is perfect!

    X 1310bynora

  17. I could do without that shape of the coat but I love the color of it and the rest of look.


  18. Beautiful look!
    The t-shirt looks wonderful!

  19. Your pink coat is just fabulous, love the entire look :)

  20. That’s a really cool shirt, go you with your collaboration

  21. Love the graphic tee! The pairing with powder pink coat and heels make for a great casual, chic look! x

  22. Eni

    Well, this is really epic chic! Love the whole look so much!

  23. Love this graphic tee! You did a wnderful job! xx

  24. Love the pink jacket and love love love the shirt! Great look!

  25. Such a cool top, love your pink coat too!

  26. I love T shirts with that font … Chic as it is! :)

    Maggie A

  27. love this look!!
    great tee and necklace

  28. That coat is perfection! Much love

    xx Nicole

  29. Love the soft pink

  30. Great outfit! Love the coat and those ripped boyfriend jeans! Fabulous T-shirt!


  31. Amazing coat, such a lovely color! x

  32. I love the tee is very chic. And the outfit is really epic chic.


  33. Love those jeans! So darn cute! And comfy!

  34. the coat is just the perfect pop for this outfit

    love it xx

  35. Eda

    I love how effortlessly chic this outfit looks! I swear Aimee, you can do no wrong!

  36. I think that gorgeous coat is the real star of the show here. It is soooooo Betty Draper, but paired with those jeans it looks effortless instead of uptight. Beautiful!



  37. Love the pastels in this outfit! Congrats on the t-shirts!

  38. Super cool look! <3 In love with your jeans!

  39. We love sweet coats and combinated with informal clothes it’s perfect!

  40. Eva Maria

    Me encanta tu estilo, adoro tu look
    Un saludo

  41. Gorgeous look!! In love with those jeans!

  42. Fantastic ! So chic ! Love your t-shirt !!!

  43. Love all the pretty pastels in this outfit + the boyfriend jeans!


  44. Perfection, like always !

  45. That outfit is so pretty, lovin’ the pink coat!

    Sandrine x

  46. Victoria

    fantastic coat like the whole combination!

  47. Argh your coat is absolute perfection!

    xox greta

  48. Fab coat ♥ I really like the whole outfit. Perfect as always ♥

  49. Love it, so cute! The coat and the shoes OMG they´re just perfect!

  50. Love this t-shirt and the way your paired it with these boyfriend jeans. Also, totally obsessed with pale pink coats this winter!

  51. I love that coat!! xx from Sweden

  52. I’m loving the neutrals along with your nails! Excellent :))


  53. gorgeous colors in this look!

  54. gorgeous look, I love that coat!


  55. Klaudia

    totally in love with this t-shirt and jeans!

  56. i need that coat!

    moustachic ♡
    Twitter/Instagram: @moustachic

  57. Great combination, really love the pink coat!

  58. Awesome pink jack; love it!
    Check out my new article on Kate moss and crazy socks: <3

  59. Loving the design of this top, you look stunning as always

    Indulgera Blog

  60. Love the PINK coat! You look great as usual! <3
    xx, Claire

  61. Nicole

    Cute outfit! Casual yet totally chic :)


  62. The very best of luck with the launch! This tee is so lovely!! The coat is stunning :)

  63. That tee is .. EPIC! I need to find a good one….! And this outfit is super cute

  64. amazing !!! great coat ! i lovee that tee <3
    xoxo manu

  65. Wow that’s awesome!! Congrats and the tee is so cute! Love how you styled it with the pink coat. :)

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  68. D

    Very cool and loving the pink coat!

  69. Zoe

    Great contrast between the coat and the jeans. Looks beautiful!

  70. Pingback: VOILA! » Runway Lux

  71. Love the contrast of chic girly pink coat and ripped jeans. you pull this look off so well. xXx

  72. Sara

    Love your style, you are always so chic in every look choice.
    One question: are you wearing a size M or L? I’d like to buy the T-shirt but I’d love to have it loose as per your outfit.
    Thank you!

  73. vanessa

    love this look – i always loved a great pump paired with distressed denim.

  74. Such a cute t-shirt, I love the way you paired it!

  75. Love this outfit. I really need a pink coat!!!

  76. Hi Aimee! Amazing outfit! I’m loving the white tee/pink coat combo. I’m sorry I’m just seeing this post ’cause I’d have loved to check out your eLUXE launch here in Toronto. Oh well..maybe next time!


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